California Golden Bears Athletics

Cal Men’s Basketball Unveils Nonconference Themes And Promotions Coming To Haas
10/7/2026 2:27 PM | Men's Basketball
Several November, December Games Are Marked For Extra Excitement At Haas Pavilion
California men's basketball fans have plenty to look forward to at Haas Pavilion this season. The Golden Bears are ready to shine in their fourth season under the direction of head coach Mark Madsen, and — along with an exciting brand of basketball to watch — Cal fans can enjoy a variety of themes and promotions highlighting several games at Haas during nonconference play. More is to come when ACC action begins in January, but November and December will feature many opportunities for our Cal community to celebrate with the Bears! Single game tickets are also now on sale!
Cal is coming off a strong 2025-26 campaign in which the Bears recorded the most wins in a season (22) since 2016 and their first postseason win since 2014. Last season's squad also notched eight games with 90-plus points scored and had five players ranked in top-100 national statistical categories. This year, Cal has nine returning Bears joined by nine newcomers ready for competition in 2026-27.
See below for the themes and promotions lined up for Cal men's basketball games at Haas during the nonconference portion of the 2026-27 schedule.
Monday, Nov. 2 (vs. Adams State, 5 p.m.) — HOME OPENER
Arrive early to be one of the first 3,000 fans at our 2026-27 home opener and receive a Rally Towel to cheer on the Golden Bears all season long.
Wednesday, Nov. 11 (vs. USC, 8 p.m.) —SALUTE TO SERVICE
The Bears will honor Veterans Day in the Bay Area, inviting fans to celebrate our veterans and active duty service members in Haas Pavilion. The first 1,000 students in attendance will receive Cal Pit Viper sunglasses.
Saturday, Nov. 14 (vs. Utah Tech, 2 p.m.) — JUNIOR BEARS DAY
Calling all Junior Bears! Don't miss out on your chance to meet the team after the game and receive autographs from your favorite players.
Monday, Nov. 23 (vs. Alabama State, 7 p.m.) — STOCK THE BEAR DEN
Donate nonperishable canned goods to the Stock the Bear food drive, giving to students and community members in need.
Thursday, Dec. 10 (vs. Southeastern Louisiana, 7 p.m.) — RR&B (Reading, Review & Basketball)
Cal students take a break from studying and come out to Haas Pavilion for a chance to win prizes, relax from finals and cheer on your Golden Bears!
Saturday, Dec. 12 (vs. UC Riverside 12 p.m.) — WARM THE HAAS
Donate your extra coats at Haas Pavilion before the game to community members in need.
Sunday, Dec. 20 (vs. Southern, 12 p.m.) — READING CHALLENGE
Get rewarded for reading! 1st-8th graders are encouraged to complete reading logs this Fall to earn free tickets to the game.
Tuesday, Dec. 22 (vs. Northeastern, 3 p.m.) — DECK THE HAAS
Celebrate the Holidays at Haas Pavilion. Ornament giveaway for the first 1,000 fans in attendance!
CALIFORNIA THROUGH AND THROUGH
"California Through and Through" is more than a slogan – it's a statement of identity, pride and our trajectory as Cal Men's Basketball. Just like our state, our program is engaging, diverse and inspiring. We have a rich history and legacy, and we have a bright future. Being California Through and Through means we celebrate our community and our place within it.
GET TICKETS
Season tickets for 2026-27 can be purchased by visiting CalBears.com/Tickets, calling 800-GO-BEARS (462-3277) or emailing goldstandard@berkeley.edu.
SUPPORT THE BEARS
Fans can support the Golden Bears through the Cal Men's Basketball Excellence Initiative.
STAY POSTED
For further coverage of Cal men's basketball, follow the Bears on X (@CalMBBall), Instagram (@CalMBBball) and Facebook (/CalMBBall/).
Cal is coming off a strong 2025-26 campaign in which the Bears recorded the most wins in a season (22) since 2016 and their first postseason win since 2014. Last season's squad also notched eight games with 90-plus points scored and had five players ranked in top-100 national statistical categories. This year, Cal has nine returning Bears joined by nine newcomers ready for competition in 2026-27.
See below for the themes and promotions lined up for Cal men's basketball games at Haas during the nonconference portion of the 2026-27 schedule.
Monday, Nov. 2 (vs. Adams State, 5 p.m.) — HOME OPENER
Arrive early to be one of the first 3,000 fans at our 2026-27 home opener and receive a Rally Towel to cheer on the Golden Bears all season long.
Wednesday, Nov. 11 (vs. USC, 8 p.m.) —SALUTE TO SERVICE
The Bears will honor Veterans Day in the Bay Area, inviting fans to celebrate our veterans and active duty service members in Haas Pavilion. The first 1,000 students in attendance will receive Cal Pit Viper sunglasses.
Saturday, Nov. 14 (vs. Utah Tech, 2 p.m.) — JUNIOR BEARS DAY
Calling all Junior Bears! Don't miss out on your chance to meet the team after the game and receive autographs from your favorite players.
Monday, Nov. 23 (vs. Alabama State, 7 p.m.) — STOCK THE BEAR DEN
Donate nonperishable canned goods to the Stock the Bear food drive, giving to students and community members in need.
Thursday, Dec. 10 (vs. Southeastern Louisiana, 7 p.m.) — RR&B (Reading, Review & Basketball)
Cal students take a break from studying and come out to Haas Pavilion for a chance to win prizes, relax from finals and cheer on your Golden Bears!
Saturday, Dec. 12 (vs. UC Riverside 12 p.m.) — WARM THE HAAS
Donate your extra coats at Haas Pavilion before the game to community members in need.
Sunday, Dec. 20 (vs. Southern, 12 p.m.) — READING CHALLENGE
Get rewarded for reading! 1st-8th graders are encouraged to complete reading logs this Fall to earn free tickets to the game.
Tuesday, Dec. 22 (vs. Northeastern, 3 p.m.) — DECK THE HAAS
Celebrate the Holidays at Haas Pavilion. Ornament giveaway for the first 1,000 fans in attendance!
CALIFORNIA THROUGH AND THROUGH
"California Through and Through" is more than a slogan – it's a statement of identity, pride and our trajectory as Cal Men's Basketball. Just like our state, our program is engaging, diverse and inspiring. We have a rich history and legacy, and we have a bright future. Being California Through and Through means we celebrate our community and our place within it.
GET TICKETS
Season tickets for 2026-27 can be purchased by visiting CalBears.com/Tickets, calling 800-GO-BEARS (462-3277) or emailing goldstandard@berkeley.edu.
SUPPORT THE BEARS
Fans can support the Golden Bears through the Cal Men's Basketball Excellence Initiative.
STAY POSTED
For further coverage of Cal men's basketball, follow the Bears on X (@CalMBBall), Instagram (@CalMBBball) and Facebook (/CalMBBall/).
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